Allergy Solution Center

Allergy Solution Center was a MSN channel sponsored by Johnson & Johnson scheduled to launch at the start of allergy season. It included editorial content, a symptom checker, allergy alerts delivered via SMS, and standard banner advertisements for J&J allergy products.

Role

As the engineering-facing PM on this solution, I translated client requirements into technical specifications and architected the logic behind the Symptom Checker. All code releases got a UX pass by me, and I translated the technical implementation back to the client for client walkthroughs and reviews.

Success Metrics

• Brand favorability among key audiences up 50%
  http://advertising.microsoft.com/en-us/cl/699/zyrtec-allergy-solution-center

• Translated into mobile app: http://www.coroflot.com/zyuriy/Johnson-n-Johnson-Allergy-Solution-Center-Mobile