Emirates

Chicago Route Launch

The core objective was to build awareness of Emirates’ new route by aligning with media that would prompt Chicagoland Globalistas to expect better experiences, not just in travel, but in all aspects of daily life. This advertisement was a regionally targeted advertisement that ran from June 30 - Aug 31.

Role

As lead PM on this project, I negotiated the initial schedule, features, and design with an internal design team, and then oversaw its development through a PM who managed the day-to-day development scrums for this 1-month project.

Success Metrics

This campaign has only just completed its run and reporting is not yet available.