Ford

Ecoboost

The Ford EcoBoost Create Your Own Adventure campaign is the first to run the same ad creative across both the MSN Homepage and Windows 8 Ad in App targeted to car purchase intenders.  The ad  features a quiz to start, where users will answer questions that will decide which of 4 adventures using which vehicle they will embark on within the ad. The ad then brings the user to 3 different stops along the way of their adventure, with the various vehicle features highlighted, with an overall mileage count to focus on the MPG benefits of EcoBoost technology.

See the ad in action here.

Role

I was the PM on this project, and worked alongside sales and creative to define features of this custom advertisement. I engaged a third-party development vendor to build and publish the ad in a 4-week development window.

Success Metrics

• Ford's positive experience and high engagement rate put them in a position to consider expanding their advertising dollars with Microsoft. They are exploring new innovation opportunities with Microsoft for a holiday campaign.