Volkswagen

Every Street United

The Every Street United package that VW bought on Xbox included media on Xbox, a custom BDE and a custom Windows 8 experience.  In the Windows 8 custom ad, users could explore the VW GTI vi a wide panoramic experience. Users could learn more about the car by tapping on various hot spots and could also check out gorgeous shots of the vehicle. Upon scanning through the various images, the user is given an opportunity to download any of them for their screen of choice.

Role

As lead PM on this project, I negotiated the initial schedule, features, and design with an internal design team, and then oversaw its development through a PM who managed the day-to-day development scrums for this 1-month project.

Success Metrics

This campaign has only just completed its run and reporting is not yet available.